Social Contribution Activities
CJ CheilJedang carries out social contribution activities in the areas where the company excels and where social interest is needed.
Social Contribution Strategy
CJ CheilJedang hopes to put into practice the sharing culture on the basis of the founding philosophy ‘Business Patriotism—building a stronger nation through business prosperity’. Since the company organized the social contribution department for the first time in the industry, CJ CheilJedang has carried out social contribution activities constantly in the areas where the company excels and where social concerns are needed. We have shared food by participating in the Food Bank project and utilizing the characteristics of our business for 20 years. We also founded CJ Welfare Foundation and CJ Cultural Foundation to support teenagers in achieving their dreams and develop cultural human resources.
Social Contribution Areas
Based on its core shared values—health and well-being, sustainable environment, and shared growth with society, CJ CheilJedang carries out social contribution activities in the areas where the company excels and where continuous social interest is needed, to enhance people’s health and dietary lives, preserve the environment and ecosystem of local communities, and help teenagers to achieve their dreams, thereby creating a harmonious society.
Major Areas of Activities
Enhance People’s Health
and Dietary Life
CJ CheilJedang utilizes its core capacity in food safety and nutrition, helping the under -privileged improve their dietary life and health.
Products to Promote the Healthy Dietary Life
We focus on the R&D of products that can improve the health of the people to make various products for specific purposes. For instance, we launched ‘Allulose’ for low calorie and low blood sugar level and ‘BYO’ for alleviating atopic allergy and improving the health of intestines, striving to enhance people’s health and nutritional balance. We also released ‘Hetbahn Low-protein Rice’ for patients with rare diseases, fulfilling our corporate social responsibility based on the characteristics of business.
Food Support for Single-parent Family
Chan Chan Chan Project
In 2018, we initiated the ‘Chan Chan Chan Project’ to help single-parent families stand on their own feet and promote the healthy growth of children, where government support is insufficient. Our employees cooked 100 portions of side dishes using our food products, and delivered them to single-parent families in the Seoul Metro -politan area.
Food Sharing Activities for 20 Years
Considering the characteristics of the food business, CJ CheilJedang utilizes its core competencies in the field of food safety and nutrition to prevent meal skipping and the lack of nutrition among the disadvantaged from the aspect of welfare. For example, we have participated in food sharing activities through Food Bank since 1998 to provide meals to the underprivileged. Our employees, consumers and other stakeholders also participate in various campaigns to make changes in society. We help consumers participate in donation activities, including ‘Heartfelt Project’ where consumers can donate through social media, ‘One Meal Resonance Project’ where consumers can donate using CJ ONE points, and ‘Minewater Bar Code Drop Campaign’ where consumers can donate to a drinking water filtering project in Africa by purchasing a certain product. Moreover, we are conducting sharing campaigns using our products for the health of the people, including ‘Chan Chan Chan Project’ for providing side dishes to single-parent households, the development of low-protein rice and camp support for rare disease patients, the development of products and sponsorship for patients with atopic dermatitis, and the donation of emergency kits using our products to be used in the case of disasters.
Preserve the Environment and Ecosystem of Local Communities
CJ CheilJedang conserves the environment and ecosystem of local communities through activities to protect and recycle resources and prevent environmental diseases.
Eco-friendly Use of Waste
Since our products are generally provided in disposable containers, we recognized the need to reduce waste in an eco-friendly method. As our first step, we planned activities for upcycling ‘Hetbahn’ containers to raise the awareness of waste issues among employees and promote resource recirculation. We could increase the awareness and participation of employees by collecting the containers of ‘Hetbahn’.
Environmental Cleanup Activities to Protect Local Resources
Cleanup Activities around Business Sites
CJ CheilJedang carries out cleaning activities in the system where one company or plant takes charge of one stream, mountain or beach near its business sites, including Gyeryong Mt. in Daejeon, Banya Mt. in Nonsan, Dadaepo Beach, and Anyang Stream. A total of 2,180 employees participated in the cleaning activities in 2018, reaching 9,288 accumulated hours of participation.
Prevent Environment Related Disease
Good-bye Atopy Camp
Since 2016, CJ CheilJedang has sponsored the Good-bye Atopy Camp, where preschool children who suffer from atopic dermatitis, a type of environmental disease, can participate with their family. The company provides ‘BYO Skin Lactobacillus’ products and shares recipes with which customers can enjoy the products better. In addition, the experts who developed such products deliver lectures on atopy dermatitis to provide accurate information and therapy tips, thereby helping atopic dermatitis patients to recover their health.