K-FOOD LIFE

This year, the hot issue of the food industry is, perhaps, the craze for spiciness.
As modern people eat spicy food often to relieve stress, plus engaging videos, e.g. YouTube and personal broadcasting, featuring challenges to consume hot food, are gaining popularity, various products with a hot taste are being churned out. Once you get a bite of it, you cannot stop! What makes the hot taste so compelling?

World-class sports games have the most exciting moment. It is none other than the moment when the winner is decided. Watching the tensions on the face of the players on the TV, viewers cannot but be thrilled. The TV screen showing the player’ facial expressions up close shows the logos of sponsor brands here and there on the golf course in addition to the players. Now you can see the logo of CJ, a representative enterprise and a global enterprise, in PGA Tour, a world-class golf championship.

he K-pop craze is shaking up Generation Z all over the world.
KCON 2019, a Korean wave festival that was recently successfully held in Los Angeles, attracted over 103,000 visitors, recording the largest number of visitors in its history. The K-pop craze has been going strong in many corners of the world, with K-pop boy band BTS — notable for their global fan club, ARMY — having been awarded at the Billboard Music Awards for the second consecutive year, a first-of-its-kind feat achieved by a Korean outfit.