These days, people are no strangers to home meal replacement (HMR) products, convenience food products that can be quickly enjoyed at home with ease. Food companies are introducing a diverse range of HMR products into the market, from products based on rice — a staple food in South Korea — such as general microwavable rice, frozen fried rice, cupbahn, and porridge to side dishes such as soup, stew to snacks such as pizza, and hot dogs. With that in mind, how are the HMR purchase experience rates among Korean consumers changing? We are going to take a look at the changes in the HMR purchase experience rates among Korean consumers that have occurred over the past three years in relation to three categories, ① rice, ② side dishes, and ③ snacks.
Global consumers are turning their attention to more exotic tastes.
What do Korean people eat and what food items do they bring to the table,
three times a day on average?