The taste of home, DASIDA

Since 1975,
DASIDA has carefully preserved the Korean taste.

DASIDA, the original Korean flavor

In 1975, CheilJedang launched ‘Beef DASIDA,’ a new composite seasoning, and the ‘DASIDA’ brand.

The word DASIDA originates from the term to describe something that is ‘lip smackingly delicious’ (dasida in Korean), quickly conquered the seasoning market and became No.1 immediately after launching. It has since grown into a brand that is still loved by many.

Today, DASIDA still continues to be part of delicious food, and the happiness you feel while sharing it with your family.

BRAND SYMBOL

Through the red color and font, we convey familial warmth and trust.

Yes, this is it

DASIDA is Korea’s first composite seasoning and it was made after researching the consumption habits of Koreans who typically enjoy soup in their meals. The product’s base consists of beef and anchovies, and its flavor is enhanced by vegetables such as green onions, garlic, onions and spices, so you can be sure to rely on it to use with any types of food.

From 1975 till today, DASIDA has been committed to preserving the original taste of Korean cuisine. It will continue to be a companion for all kinds of cooking for many generations to come