Health and Nutrition
We pursue sustainable nutrition to support healthy lives for our consumers.
Our Approach
In today’s fast-paced world, convenient processed foods remain popular among consumers. With the recent rise in Health & Wellness trends, there is also a growing demand for healthier processed food options.
CJ CheilJedang is expanding its nutrition policy not only in South Korea but also globally to promote healthier individuals and society. We are continuously improving the nutritional value of our products and expanding our efforts to enhance the health and nutrition of consumers worldwide.
Health and Nutrition Strategies
CJ Nutrition Policy for Global Expansion
CJ CheilJedang is continuously expanding its business beyond South Korea to the United States, Europe, and the Asia-Pacific, in a drive to become a leading global food company. In line with this expansion, we are extending our nutrition policy to all global regions and countries, ensuring that every product we offer is designed and managed with consumers' health and nutrition in mind. Through this approach, CJ CheilJedang aims to provide healthier products to consumers around the globe.
Establish and Implement Region/Country-Specific Nutrition Strategies
CJ CheilJedang has established and operates a company-wide CJCJ Nutrition Policy based on its mid- to longterm strategy to promote consumer health and nutrition. This policy is designed by reflecting business strategies, nutrition-related laws and regulations, and consumer expectations of each region and country. Based on this, we are systematically developing country-specific nutrition strategies. The CJCJ Nutrition Policy is based on three key strategic directions: enhancing the product nutritional value, improving corporate equity, and improving societal impact. Priority countries for policy implementation are selected through a comprehensive review of the regulatory environment and business strategies, and mid- to long-term nutrition strategies are currently being implemented, focusing on businesses in Korea and the US. Moving forward, we plan to continuously expand the CJCJ Nutrition Policy to ensure CJ’s nutrition philosophy is reflected in products across all major markets.
Establishment of a Global Product Nutrition Information System
We have established a system to integrate and manage nutritional information of products by country and to evaluate the nutritional quality of all our products, in order to respond to nutrition-related regulations and ESG requirements across each region. Through the establishment of the Global Product Nutrition Information System, we regularly collect and analyze nutritional data and sales data for our products. Based on this data, we periodically monitor the compliance with internal and external nutrition guidelines by brand and category. To enhance the nutritional quality of all our products, we comprehensively consider nutrition-related regulations and consumer demands. Our efforts include setting mid- to long-term nutrition goals by region based on nutritional data, developing new products based on nutritional quality, and identifying areas for improvement. Currently, the system prioritizes integrating nutritional information for products in across Korean and US businesses, where sales are concentrated. We plan to sequentially expand this integration to include Europe and the Asia-Pacific region.
Operating the Nutrition Committee
We operate the Global Nutrition Committee, which brings together regional and country level teams to share global regulatory and policy trends in nutrition and discuss directions for expanding country specific nutrition strategies. Through this collaborative structure, we proactively identify risks and opportunities related to health and nutrition and develop response strategies aligned with our business needs. These strategies and policy directions are approved through CEO reporting and are then concretized into execution plans, leading to practical activities in each organizational unit.
Enhancing Transparency in Global Nutrition Labelling
As a global food company, CJ CheilJedang strives to provide health values to consumers worldwide and communicate relevant information transparently. First, we are proactively reviewing and addressing risk factors associated with our products related to country-specific nutrition regulations, such as High in Fat, Salt or Sugar (HFSS)1) in the UK and Nutri-Grade System2) in Singapore. We also aim to adopt voluntary nutritional labeling systems, such as the Health Star Rating and the Nutri-score to provide clear information on the nutritional quality of our products and to establish a system that facilitates transparent disclosure of such information.
1) A policy to limit advertising and promotion of foods high in saturated fat, sodium, or total sugars.
2) A policy to assign nutritional levels to beverages based on their saturated fat and sugar content.
Developing Products for Health and Nutrition
CJ CheilJedang is committed to developing products that provide nutritional value in line with consumer trends and health needs. In particular, our Nutrition Commitment 2025 guides us in selecting categories and products that contribute to sodium, saturated fat, and sugar intake, and to gradually reduce sodium, saturated fat, and sugar while increasing the content of recommended nutrients such as calcium and iron in products that are primarily targeted at children. We have also expanded our portfolio to include new products with plant-based ingredients. By continuously expanding our range of health-oriented products, CJ CheilJedang aims to provide consumers with more choices and contribute to their healthy lifestyles.
Expand the Health-Oriented Product Portfolio
Launch of Reduced-Sodium bibigo Soups & Stews
The “bibigo” brand continues to introduce new soup and stew products featuring reduced sodium content. Notably, bibigo's Reduced-Sodium Beef Bone Soup uses Andes salt and unsalted bone extract to reduce sodium content by 50% compared to similar beef bone soups. bibigo's Seaweed Soup with Beef has 25% less sodium compared to our similar seaweed soups.
Launch of Reduced-Sodium Haechandle Gochujang and Doenjang
The “Haechandle” brand has introduced gochujang and doenjang products with reduced sodium content, achieved through innovative fermentation. Typically, lowering the salt content in gochujang can compromise its distinct flavor and pose challenges in maintaining consistent quality during fermentation. However, we have successfully preserved the rich flavor of gochujang at a lower sodium level by simultaneously fermenting ingredients such as glutinous rice and onions using this advanced technology. In addition, we secured stable fermentation quality through research on optimal strains and fermentation conditions. As a result, CJ CheilJedang has launched two new traditional sauces with 25% less sodium compared to our similar products, while preserving the original taste quality.
Launch of Reduced-Sodium and Calorie Spam Chicken Breast
The “Spam” brand has introduced Spam Chicken Breast, which uses chicken breast to increase protein content while reducing fat and calorie levels. This product is the first in the Spam brand's canned ham line, sold in 48 countries worldwide, to feature chicken breast. CJ CheilJedang has leveraged its unique research and recipes developed for Spam, using a 13-hour lowtemperature aging process to create a product that combines the flavor of chicken breast with the optimal texture similar to traditional Spam. We plan to continue expanding our product range based on consumer needs.
Launch of ALTIVE Plant-Based Balanced Nutrition Drink
The “ALTIVE” brand has introduced the ALTIVE Plant-Based Balanced Nutrition Drink, a beverage-type product designed for convenient nutrient intake anytime, anywhere. This plant-based drink is formulated to meet the legal standards for balanced nutritional formula foods in Korea and contains a variety of nutrients, including protein, dietary fiber, vitamins, and minerals. Available in roasted grain and black sesame flavors, the product is designed to be both enjoyable and easy to consume. It features a low-sugar formulation, making it suitable for regular daily intake without dietary burden.
Enhance Nutritional Value of Existing Products
CJ CheilJedang is continuously working to improve the nutritional quality of its products by aligning efforts with business strategies across multiple countries. In our business in Korea, under a mid- to long-term roadmap for nutritional quality improvement, we have been systematically reducing the content of sodium, saturated fat, and sugar, which are considered nutrients-to-limit due to concerns over excessive intake by consumers. As a result, from 2021 to 2024, we achieved cumulative reductions in sales volume of 100 tons of sodium, 802 tons of saturated fat, and 35 tons of sugar. In addition, to achieve a balance between taste and nutrition, we are strengthening R&D related to flavor modulation. In the UK business, we are identifying products with high in fat, sugar or salt (HFSS) as a priority, followed by phased reformulation efforts. In the US business, as a part of an ongoing ingredient simplification initiative in the U.S., our affiliate, CJ Schwan’s, regularly reviews consumer perceptions of commonly used ingredients in the food industry. Products are often reformulated in a proactive response to changing consumer health and nutrition perceptions. This ongoing work has led to the elimination of artificial (certified) dyes, high-fructose corn syrup and artificial flavors in the vast majority of foods we offer in the U.S. market.
Packaging Design for Appropriate Consumption
We are continuously improving product packaging specifications to promote health and nutrition, reflecting changes in demographic structures and evolving consumer needs. To this end, we regularly review appropriate serving sizes and adjust packaging and product formats based on consumption purposes and usage environments, including the development of smaller and larger size options. For example, in addition to the standard 210g product, the Hetbahn brand offers a smaller serving size of 130g and the Hetbahn Large Bowl (300g) to meet various consumer needs through a variety of serving sizes. Similarly, the Spam brand, which originally offered 200g and 340g products, has expanded to include more convenient and portion-conscious options such as Spam Single (80g) and Round Spam, a bite-sized version that eliminates the need to remove the product from a can. Moving forward, CJ CheilJedang will continue to foster a healthy consumption environment by innovating consumercentered packaging designs that encourage appropriate intake.
