CJ CheilJedang shared growth brand
Jeulgeoun Donghang (Happy Companion) is a brand for shared growth between CJ CheilJedang and SMEs, local farmers and customers
Jeulgeoun Donghang (Happy Companion) is a shared growth brand that provides SMEs with opportunities for sustainable growth to expand their business portfolios while simultaneously supporting them with regards to their finance, competency and marketing channels in order to create a healthy food industry ecosystem.
BRAND SYMBOL
Clasped hands
The Jeulgeoun Donghang (Happy Companion) BI uses the image of ‘clasped hands’ to visually express the concept of ‘shared growth’ with stakeholders.
Jeulgeoun Donghang (Happy Companion) with partners
CJ CheilJedang is making efforts for shared growth by introducing various systems to provide opportunities for sustainable growth, such as support for the long-term incentive plan for the core talents of partners, support for acquisition/renewal of HACCP certification, increasing purchases from SMEs, and expanding financial support.
Jeulgeoun Donghang (Happy Companion) with agriculture
CJ CheilJedang will make efforts to secure the fundamental trust and stability of our agriculture by developing differentiated seeds and supplying them to farmers, increasing the income of farmers through increased contract farming and reinforcing the competitiveness of agriculture.
CJ CheilJedang creates an industry ecosystem through sustainable growth with society
As a leader creating the food industry ecosystem, CJ CheilJedang is carrying out numerous win-win activities that will help reinforce the authentic, sustainable and practical competitiveness of SMEs to create a win-win industrial ecosystem.
CJ CheilJedang social contribution
CJ CheilJedang’s social contribution aims to accomplish sustainable growth with the society by creating shared values through businesses and activities that reflect the core competencies of the company based on its founding philosophies of business patriotism, and coexistence and coprosperity.
PRODUCT
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Tteokbokki
Spicy chewy noodle
Dolsan gotkimchi