Always serving
the ultimately delicious rice

Hetbahn is the leading brand representing the ONLYONE spirit that pioneered the cooked rice market. Since its launch in 1996, Hetbahn has evolved into the best home-cooked meal brand that fills our days with the best rice flavors anytime and anywhere, going beyond just a bowl of rice.

Hetbahn seeks to reach out to those with busy lifestyles, by providing delicious tasting rice in a short amount of time.

BRAND SYMBOL

A warm home-cooked meal that reminds you of the wholesomeness of life.

The brand name "Hetbahn" is made up of "Het", which refers to the milling process of rice, and "Bahn", which means delicious and freshly cooked rice.

The red circle which represents Hetbahn symbolizes the bountiful sun. The font symbolizes rice grains ripened in sunlight and emphasizes that rice can be delicious anytime, anywhere.

In December 1996,
Hetbahn started a new chapter in Korean food culture

Hetbahn, launched in December 1996, is a brand that represents the ONLYONE spirit of CJ CheilJedang, which pioneered the cooked rice market.

Hetbahn has changed consumer perceptions of cooked rice and South Korea's food culture by presenting the taste of home-cooked rice. It has expanded beyond cooked rice to include Cupbahn, Sotbahn, porridge, fried rice, and other variations, representing South Korea's food culture as an expert in rice and grains.

1996 Launched 'Hetbahn'
2001 First Hetbahn renewal
2003 Launched 7 kinds
of Hetbahn multi-
grain rice products
2005 Launched Hetbahn
for two and
Hetbahn mini
twin packs
2006 Launched Hetbahn
with a variety of toppings
2008 Launched Hetbahn
functional cooked rice
(low-protein), Launched
Hetbahn porridge
2011 Second
Hetbahn renewal
2015 Launched
Hetbahn Cupbahn
2018 Launched Everyday
multi-grain cooked rice
2021 Third Hetbahn renewal
Launched Hetbahn
Sotbahn
2022 Porridge, Fried rice,
Rice balls brand
switching to Hetbahn
Launched Hetbahn
Konjac rice
2023 Launched
Hetbahn Soup
2024 Launched Hetbahn
cooked black rice
with black beans