Always serving
the ultimately delicious rice
Hetbahn is the leading brand representing the ONLYONE spirit that pioneered the cooked rice market. Since its launch in 1996, Hetbahn has evolved into the best home-cooked meal brand that fills our days with the best rice flavors anytime and anywhere, going beyond just a bowl of rice.
Hetbahn is creating a new lifestyle in line with the needs of individuals who seek the best taste and relaxation in their busy lives.
BRAND SYMBOL
The red circle, the representative image of Hetbahn, symbolizes the sun that ripens the grains of rice.
The white Myungjo font symbolizes the warm cooked rice, and delivers the comfortable and friendly feeling of home-made food.
In December 1996,
Hetbahn opened a new chapter in Korean food culture
Hetbahn, launched in December 1996, is a brand that represents the ONLYONE spirit of CJ CheilJedang, which newly created the products of cooked rice market.
Hetbahn has changed consumer perception of cooked rice and South Korea's food culture by presenting the taste of home-cooked rice. It has expanded beyond cooked rice to include Cupbahn, Sotbahn, porridge, fried rice, and other variations, representing South Korea's food culture as an expert in rice and grains.
- 1996 Launched 'Hetbahn'
- 2001 Renewed 'Hetbahn' first
-
2003
Launched 7 kinds
of Hetbahn multi-
grain rice products -
2005
Launched Two of
us together
Hetbahn, two
small bowls of
Hetbahn -
2006
Launched a variety
of Hetbahn with
toppings -
2008
Launched
functional cooked
rice (low-protein
rice) and porridge -
2011
Renewed Hetbahn
for the second
time (changed the
Hetbahn brand
slogan) -
2015
Launched
Hetbahn Cupbahn -
2018
Everyday multi-
grain cooked rice - 2021 Launched Hetbahn Sotbahn
-
2022
- Renewed Hetbahn
for the Third time
(A change of Hetbahn
brand slogan)
- Porridge, Fried rice,
Rice balls brand
switching to Hetbahn
- Launhed Hetbahn
Konjac rice -
2023
Launched
Hetbahn Soup -
2024
Launched Hetbahn
cooked black rice
with black beans
PRODUCT
Cooked rice
Multi-grain cooked rice
Konjac rice
Hetbahn Sotbahn
Hetbahn Cupbahn
Fried rice
Rice balls
Porridge
Soup