- From a New Cheese Mandu Launch to a Strategic E-Commerce Partnership with NutriAsia, bibigo Deepens Its Commitment to Filipino Consumers CJ Foods' bibigo Cheese Mandu bibigo™, beloved global Korean food brand of CJ Foods, is expanding its presence in the Philippines with an exciting lineup of authentic Korean food products, bringing its globally acclaimed flavors to Filipino consumers.
CJ Foods launched bibigo Cheese Mandu this month at Landers Superstores. A bold new creation from the No. 1 dumplings brand in the U.S. and Korea, bibigo Cheese Mandu features a delicate, crispy skin wrapped around a smooth, creamy cheese filling – delivering a perfectly balanced texture that is both indulgently creamy and delightfully sweet. Whether you're looking for a quick meryenda fix or a satisfying late-night craving, bibigo Cheese Mandu is made to be enjoyed your way – shake it with cheese powder, dip it in chocolate, or pair it with ice cream for a truly unique experience.
In addition to the frozen snack launch, CJ Foods is broadening Filipino consumers’ access to a wider range of authentic Korean food products through a recent e-commerce partnership with NutriAsia, signed on June 5. Under this partnership, NutriAsia will distribute authentic bibigo products through its e-commerce shops on major platforms, including Lazada, Shopee, and TikTok Shop. The partnership will focus primarily on ambient and dry products, with the initial lineup featuring bibigo Seaweed Snack, Gochujang and Ssamjang sauces, Tteokbokki, and Sesame Oil – with a variety of Korean sauces and seaweed chips to follow in the coming months.
“We are thrilled to introduce bibigo’s most beloved K-Food products – products that have already won the hearts and palates of consumers around the world – to Filipino consumers,” said Joanne Park, CJ Foods Philippines CEO. “We hope that Filipino consumers will have even more opportunities to enjoy the authentic, delicious, and convenient culinary experiences that only bibigo can offer.” Foods Global CTO Adam Ricciardone. "We plan to further accelerate commercialization so that consumers around the world can enjoy fresh, safe bibigo gim in every season."
