bibigo, the Leading Global K-Food Brand, Hosts TikTok Challenge with SEVENTEEN, Bringing the Collaboration to a Global Stage

- bibigo takes its collaboration with SEVENTEEN global with digital campaigns, including TikTok 4-cut photo challenge and engaging content on a dedicated campaign microsite

CJ Foods’ global Korean food brand bibigo and world-renowned K-pop icon SEVENTEEN are elevating their collaboration to the global stage with a series of fun and engaging events.

As part of the bibigo | SEVENTEEN campaign, CJ Foods is hosting the “Take a Photo with SEVENTEEN” TikTok Challenge. With a special photo frame featuring SEVENTEEN members and bibigo brand visuals, TikTok users can create and share their own 4-cut photos with SEVENTEEN. The challenge will run until August 8 on TikTok in Thailand, South Korea, the United States, the Philippines, Indonesia, and Japan.

In addition, the bibigo | SEVENTEEN campaign microsite has been revamped to offer even more exciting content. By logging into the microsite, users can:
•  Download SEVENTEEN-themed smartwatch faces and note templates
•  Take photos using customizable frames featuring SEVENTEEN members
The customizable photo frames, which allow users to add their own creative touches, are expected to be a major hit.

Alongside these engaging digital campaigns, CJ Foods is also launching special edition bibigo Korean food products in international markets. These products are currently available in South Korea, with a phased rollout planned for Thailand, the United States, the Philippines, Indonesia, Singapore, and Japan through November.

The special edition products feature SEVENTEEN members’ images on the packaging and include: 
•  bibigo Mandu
•  bibigo Seaweed and Seaweed Snacks
•  bibigo Gimbap
•  bibigo Noodles
•  bibigo K-Street Food items

“We’re thrilled to take our collaboration with SEVENTEEN, one of the world’s most famous K-pop icons, to a global stage,” said Stephan Czypionka, Global Chief Marketing Officer of CJ Foods. “With innovative digital campaigns and special edition products, we’re bringing the joy of K-food and K-pop to consumers around the world, creating unforgettable experiences that showcase the essence of Korean culture.”