In today’s fast-paced world, even finding time to cook each day can feel like a luxury. What if you could create rich, flavorful broth with a single ring-shaped tablet in just one minute?
CJ CheilJedang's innovative broth tablet, Beksul 1-Minute Ring, is making waves in the market with this effortless convenience. However, behind this easy-to-use solution lies a development journey that was anything but simple.
“Quick Prep, Rich Taste”
To achieve these seemingly contradictory qualities, Kim, Da-mi, from CJ CheilJedang's Sauce & Seasoning Category Team in the HMR & Savory Division dedicated two years to meticulous experimentation and innovation.
Innovation Born from the Ring Design
The most striking feature of Beksul 1-Minute Ring is its distinctive ring shape. Far from being merely aesthetic, this scientifically engineered design maximizes surface area for rapid dissolution in water.
While simple in appearance, this breakthrough required extraordinary ingenuity. The ring shape provides optimal water contact for quick dissolving, but it also makes the tablet fragile and prone to breakage. To develop a ring that was both durable and fast-dissolving, the team used 3D printing technology and conducted countless rounds of prototyping and testing. The solution ultimately came from CJ CheilJedang's proprietary granular powder expertise, developed through their DASIDA seasoning production.
"Creating a structurally sound yet fast-dissolving ring required us to draw upon CJ CheilJedang's decades of accumulated expertise in DASIDA's granular powder technology. By combining powder and liquid components, we engineered a granular structure that maintains durability while delivering superior dissolution. This represents CJ CheilJedang's proprietary patented technology.”
The Secret behind the Rich Flavor
Innovation extends far beyond shape alone. Beksul 1-Minute Ring delivers remarkably deep flavor, carefully extracted from natural ingredients. Kim dedicated herself to sourcing the right ingredients to deliver maximum depth while developing methods to preserve their authentic essence.
“The rich, layered flavor of Beksul 1-Minute Ring was my primary focus as a product developer. For our anchovy flavor, we carefully roast anchovies to intensify their umami and incorporate specially developed ingredients to mask any fishy notes. This is a manufacturing process created exclusively for 1-Minute Ring. Similarly, our beef bone broth flavor utilizes CJ CheilJedang's in-house processed bone extract to deliver an exceptionally full-bodied taste.”
Achieving such intense flavor in a single ring demanded precise ingredient density and ratios. While pursuing this optimal formulation extended the development timeline, it ultimately created a broth solution that perfectly balances convenience with taste.
"We continuously explored and refined extraction methodologies, concentration processes, and blending ratios through extensive experimentation. This took considerable time, but our commitment to never compromise on quality finally led us to craft remarkable flavor in just one ring."
“1-Minute Stock Ring” Takes the Global Stage
Beksul 1-Minute Ring has quickly become the leader in the broth tablet market. This year marks a significant milestone as the anchovy flavor makes its international debut, targeting global palates. Its versatility extends far beyond traditional soups—from udon and gambas to even pasta sauces—making it well-positioned to succeed in global markets.
“Our product transcends conventional Korean dishes like soups and stews. Its rapid dissolution makes it a versatile base for countless recipes. This adaptability fuels our confidence in winning global consumers. Moving forward, we will expand our research and development to ensure our product maintains its competitive edge both in Korean and global markets.”
Behind every moment of convenience lies complex processes and unwavering dedication. After countless iterations to perfect just one minute of culinary ease, Beksul 1-Minute Ring now ambitiously sets its sight on winning consumers around the world.
