Social Contribution Strategy
Since the establishment of the industry’s first dedicated social contribution department in 1999, CJ CheilJedang has consistently engaged in social contribution activities in areas that require social attention and in which we excel. We have continued our Food Bank project through which we have been sharing food for 23 years now, starting in 1998. In 2019, we focused on the core values of health, safety, and a sustainable environment, and carried out relevant social contribution activities. Furthermore, in 2020, the qualitative reorganization of the program has set the stage for launching core value and job- linked programs and growing into representative programs. By making this one of our major programs, we are preparing for a leap forward to achieve greater growth.
Core Areas of Social Contribution
Health and Safety
Qualitative transformation through programs that contribute to healthHOPE Food Pack Program
CJ CheilJedang carried out the HOPE Food Pack to prevent meal-skipping and promote a healthy dietary lifestyle for underprivileged children by providing food bundles, BYO, and health check- ups and healthy lifestyle programs. From May to November, we provided food bundles and BYO a total of 10 times. In addition, we also offered digestive health check-ups and health check-up meters to 100 children at six local community children. The centers were selected among those who applied for the program.
A Leading Food Company that Has Taken Up the Challenge of a Zero Waste and Zero Hunger Campaign Within the Industrial Value ChainWise Dietary Lifestyle Program
CJ CheilJedang, Good Will Store from Miral Welfare Foundation and UN WFP(World Food Program) host the Wise Dietary Lifestyle Campaign to overcome global food issues and resolve the environmental and famine issues under the UN SDGs. We raised awareness of best-before and use-by dates and provided diverse information to enhance the use of food through social media. In October 2020, we introduced a new concept, ‘EAT-able Food’, through an online cooking show. With a hashtag challenge event, we spread the concept and promoted awareness and practical use of food ingredients. In 2021, we will carry out a campaign to promote zero-waste practices and raise public awareness.
Identification of best practices for plastic recycling
upcycling* of Hetbahn
containers CJ CheilJedang recognized our responsibility for the increasing volume of Hetbahn container waste due to its increasing sales. To this end, we planned a differentiated collection ·upcycling program. In September 2020, we celebrated Recycling Day, during which we hosted a four-month-long waste collection campaign for our staffs and a volunteer program to produce and distribute high-quality upcycling products.
* Upcycling : The process of making the product higher quality or more valuable by using recyclables
Hetbahn Gardening - Extending the Recycling Life Cycle of Plastic Waste
We run the Hetbahn Gardening program which is a donation activity to the local children’s centers. With the discharged Hetbahn containers collected by staff members and wooden pallets, we upcycle them into indoor vertical gardens, and finally deliver them to the centers.
Creation of an Ecosystem with Local Communities
Local community startup support program(CJ O!Ventus)
CJ CheilJedang contributes to and supports the development of startup businesses and the vitalization of the industrial ecosystem through “CJ O!VentUs”. In 2020, with the Seoul Creative Economy Innovation Center, we identified new startup businesses among the nationwide startup companies equipped with differentiated and innovative technology. Currently, there are twenty-two startups receiving support, six of which are making preparations to collaborate with CJ companies. In addition, we aim to increase follow-up investments, sales growth, and collaboration with large companies through step-by-step mentoring support for startups at each stage of their development. Through O!VentUs program, the company value of startup participants has increased by 143% on average. With the staggering achievement, we are making a significant contribution to the innovative startup ecosystem.
Benefits for the selected startups
Names of the selected company/business
|Name||Business and technology|
|The Great Trading Company, Ltd.||Shared kitchen intermediary platform|
|Deliverylab Co., Ltd.||Food price comparison and logistics platform|
|Music Plat||AI-based automatic BGM-matching service|
|Saige Research Co., Ltd.||Smart factory machine vision solution|
|Sanghwa||New media augmented content production|
|L Fin||Location recognition service|