CJ CheilJedang CSV management system
CJ CheilJedang is trying to reinforce the long-term competitiveness of its business based on its unique CSV management system, and continuously create shared social values. To become a global lifestyle company that creates health, happiness and convenience based on compliance, ethical management and safety management, we are practicing CSV management, and conducting our business in connection with the CSV management of CJ Group. Furthermore, we are pursuing sustainable growth based on the founding philosophy of business patriotism, i.e. ‘Contributing to the country and society through business.’
CSV management organization and operation
CJ CheilJedang declared CSV activism in 2013 to practice CSV, i.e. using the core competencies of CJ, which newly defined the founding philosophy of ‘business patriotism’ according to the needs of the times, to create new social values. Accordingly, we established an organization and have pursued business and social contribution activities to create differentiated social values. Also, through the feedback of internal and external stakeholders, we are checking the continuous effectiveness every year and conducting improvement activities.
Deriving core shared values
Going a step further from creating economic values, CJ CheilJedang is creating shared values that make the best of the industry. We derived three key projects concerning the three core shared values, i.e. 'Health and well-being,’ 'Sustainable environment' and 'Shared growth with the society,' which we are applying to our business
The process of deriving core shared values
To derive the CSV shared values of CJ CheilJedang, we are going through the following process to select core shared values. We are selecting business areas that we can do best, and planning related businesses so that we can maximize the effects of the shared values.
Efforts to Fulfill the SDGs
CJ CheilJedang fulfills the 17 goals of the SDGs through systematic social-value-based management following its basic business management activities. The SDGs indicate the sustainable development goals presented by the UN for the sustainable growth of the international community, regarding universal issues faced by mankind as well as environmental, economic and social issues. We have integrated CSV projects in connection with our core business strategies and SDGs within our value chain to find new growth opportunities and engage in addressing social issues. CJ CheilJedang will strive to achieve these goals and cooperate with global partners to tackle the challenges of the world.
Case of Fulfilling the SDGs
CJ CheilJedang runs a project called ‘Happy Companion’, a shared-growth platform that explores competitive SME suppliers. It supports SME suppliers with funds, capacity and sales channels, and provides opportunities for sustainable growth, thereby creating a healthy food industry ecosystem in Korea. To create shared values, CJ CheilJedang grants SME suppliers opportunities for growth while strengthening its product portfolio and sales. Mijung produces noodles and rice cakes and has achieved growth through the ‘Happy Companion’ platform. The company pioneered a new market beyond the existing one for low-priced rice cake products and built competitiveness to produce sauces with its own capacity, ensuring its market share and new revenue sources. As a successful win-win model between an SME and a large company, the platform is expanding by supporting the branding project for suppliers. In addition to supporting SME suppliers for their sales increase, CJ CheilJedang also contributes to local communities by creating quality jobs through the Naeil Chaeum (Brighter Future) Mutual Aid Program*.
*Naeil Chaeum (Brighter Future) Mutual Aid Program: A system that provides funding to companies and their employees for the longterm employment of core human resources.