Can I have Hetbahn?

In the past 20 years, Hetbahn has become pronoun for products of cooked rice, which provides essential energy.

From the very moment you eat Hetbahn, to not only make you full physically but also make you feel warm and happy, Hetbahn creates a new lifestyle.

BRAND SYMBOL

Signifying the delicious and fresh cooked rice with newly harvested rice

The red circle, the representative image of Hetbahn, symbolizes the sun that ripens the grains of rice.
The white Myungjo font symbolizes the warm cooked rice, and delivers the comfortable and friendly feeling of home-made food.

In December 1996,
Hetbahn opened a new chapter in Korean food culture

Hetbahn, launched in December 1996, is a brand that represents the ONLYONE spirit of CJ CheilJedang, which newly created the products of cooked rice market.
Hetbahn, a pronoun for the products of cooked rice, implemented the taste of home- steamed rice, and changed the consumers’ perception of not only commercial cooked rice, but also the food culture of Korea.

1996 Launched 'Hetbahn'
2001 Renewed 'Hetbahn' first
2003 Launched 7 kinds
of Hetbahn multi-
grain rice products
2005 Launched Two of
us together
Hetbahn, two
small bowls of
Hetbahn
2006 Launched a variety
of Hetbahn with
toppings
2008 Launched
functional cooked
rice (low-protein
rice) and porridge
2011 Renewed Hetbahn
for the second
time (changed the
Hetbahn brand
slogan)
2013 Launched
Hetbahn white
rice porridge
2015 Launched
Hetbahn Cupbahn
2018 Everyday multi-
grain cooked rice

The three secrets of the Hetbahn

The company complies with the basics and continues to make efforts all for the sake of tasty cooked rice.

The secret of the taste of newly cooked rice

The secret of Hetbahn's expiration date

The secret of the Hetbahn bowl

For even tastier steamed rice, Hetbahn is made new everyday.
Enjoy the brand that represents the food culture of Korea beyond just the simple pronoun for products of cooked rice, Hetbahn